From supplying cafés within sites of historical interest to garden centre restaurants and department store coffee shops, our proven consultative approach means that we work alongside our customers to truly understand their biggest challenges, overall objectives and end-users before shaping their food strategies.

Our vast experience working with independent, small group and multi-site national operators in this sector, makes us the foodservice supplier of choice for leisure businesses seeking:

- A comprehensive, quality product range, including higher welfare meats.
- An innovative approach to range selections and concepts.
- Strong supplier partnerships to support long-term profitable business growth.

Our sector specialist team have a deep understanding of consumer psychology affecting decision making. From the length of descriptions against each menu item, to the decimal points used in your pricing, every detail can determine consumers’ behaviour. We pride ourselves on our partnership approach and can provide more than a traditional café or coffee shop wholesaler.

Whether you’re looking for confirmation that your current menu targets the right demographic or if you require support with a complete menu revamp, we can analyse current consumer insight and align this with new product innovation to ensure your menu hits the mark, even mocking up new designs for you.

Selecting great products for winning menus is just the start. We work together to ensure products and dishes have visual appeal on the shelf or display, as well as the ability to hold well, right through to making sure the garnish compliments the main dish when it’s served to customers.

We know that our customers value reliability, customer service and stock availability above all else, so we’ll always deliver impeccable service every time, whilst going the extra mile to ensure your food offering inspires and delights your customers.

Covid-19 has resulted in a range of additional challenges for the leisure sector, with consumer spending and behaviour changing throughout the pandemic. We have a team of experts here at Creed, including our Insight Manager who can provide advice and guidance based on our own experience alongside sector insights, so you can make informed decisions about the catering offering in your care home.

The out of home market has worked hard in recent years to capitalise on consumers' desire to save money, keep up with the needs of a diversifying nation and an increased awareness of allergies and emphasis on wellness. Garden centres and leisure destinations may not typically be located near to shops, cafés and restaurants on a high street, but they should be taking notice of the activity in this environment.