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Key People

Our Board of Directors, Senior Management Team & Key People

Chris Creed
Chief Executive

Chris has been the driving force and vision behind Creed’s growth in recent years from a regional foodservice supplier, to a significant national player. As Managing Director, he grew the business from £8M to £56M, and moved to the role of CEO in January 2014.

Philip de Ternant
Managing Director

Philip joined the Creed Group in 2007 as Operations Director. Previously Philip spent 23 years in various senior sales and operational roles with UB, Fitch Lovell, Booker and Bidvest/3663. In his previous role as MoD International Supply Director for 3663, Philip was responsible for feeding Her Majesty’s troops worldwide. Philip leads Creed’s operations and was appointed Managing Director in January 2014 to lead the company as it embarks on the latest phase of its growth plan.

Philip Creed
Sustainability Director

Phil completed an HND in Construction and joined the family business soon after. His construction knowledge was put to good use as he joined the team who built the 21,000 sqft warehouse and head office in Staverton. Phil was Operations Director up until 2004, when he took over the company’s facilities management. In 2011 Phil became Sustainability Director, leading Creed’s increased focus in this area and winning the business a number of awards.

Phil Vickery MBE
Non-Executive Director

In June 2017, Phil Vickery MBE, the former England rugby international, 2003 World Champion, British Lion and Celebrity MasterChef winner became a Non-Executive Director at Creed Foodservice. Phil is passionate about many things, his family and rugby are unquestionably top of the list, but food, farming, eating well and inspiring healthy lifestyle choices, especially amongst the young, are also very close to Phil’s heart.

Miles Roberts
Sales & Marketing Director

Miles joined Creed in November 2017 and comes with over 12 years’ food sales experience across a number of businesses. Miles started his career in retail operations with Sainsbury’s supermarkets as a Store Manager, then moved to the Supplier side within Branded FMCG for PepsiCo as an account controller and latterly spent the last 4 years in the foodservice industry with Brakes. Miles joined Creed Foodservice as Director of Sales, leading the Freetrade Sales and Telesales teams and has since become Sales and Marketing Director.

Martin Holmes
People Director

Martin joined Creed in 2013 with over 30 years’ experience in the food industry, including roles in catering management before moving into wholesale and distribution. Martin has worked at Pullman Foods, Booker and Bidvest/3663 in a number of senior sales, business improvement and people development roles including Director of Quality and Director of Client Relations at 3663. At Creed, Martin has overall responsibility for HR and Organisational Development.

Kirstin Hawkins
Finance Director

Kirstin joined the business in August 2016. Kirstin has over 20 years’ experience in financial management, 12 of which have been at Board level and has significant experience in food and distribution organisations; which have been both private equity and family owned. She brings a number of key skills to the company; having initially trained at KPMG, she spent ten years working for Samworth Brothers, a large food manufacturing group that owns brands such as Ginsters, and most recently at the Volvox Group, a business based in Leeds which designs and supplies lighting, electrical and consumable products in the UK and internationally to the transport industry and automotive aftermarket.

Kirstin leads our Finance departments of both Creed Foodservice and Brickhampton Court Golf Complex.

Steve Rich
Operations Director

Steve joined Creed as Operations Director in 2015 and is responsible for inventory, supply-chain, transport and warehouse management. With more than 30 years’ experience in wholesale and distribution, Steve brings with him a wealth of knowledge. Having started his career as a Sales Manager for Booker Food Services, Steve went on to undertake a variety of senior managerial and operational roles within Bidvest 3663, including Operations Director for the midlands.

Richard Frost
Head of Operations

Richard joined our business in 2015 with 32 years’ experience in the food industry. His career started at Blakemore as a management trainee, before working his way up to Operations Director over a 21-year period. Richard also held senior positions at Bestway and latterly Bidvest Foodservice where he managed three sites and played a pivotal role in a merger and acquisition project.

Lara Bicknell
Head of Sales

After previously working for the company from January 2013 – June 2014, Lara rejoined the business in June 2016. Whilst away, Lara continued to develop her contacts within the foodservice market and skills and knowledge as Sales Director with Donatantonio Ltd; a leading importer and distributor of Mediterranean fine foods in the U.K. Before her time at Creed Foodservice Lara worked in various roles across the food industry including; Business Development Controller with The Authentic Food Company and Food Consultant with Thinking Food Ltd and studied at the Birmingham College of Food.

Gary Hannis
Head of Butchery

Gary joined Creed in 2006 and has over 40 years’ butchery experience gained from an apprenticeship at Gloucester’s Eastgate Market followed by 28 years in butchery roles with Safeway supermarkets. Gary oversees all aspects of personnel and operations within the butchery department and manages all; accreditations, quality standards, legislation, ordering, pricing, training and support for the Sales Team and
Senior Management Team.

Victoria Mitchell
Head of Marketing

Victoria joined Creed in 2019 to head up the marketing team. With over 12 years’ experience working within high-performing marketing functions, Victoria brings with her a wealth of knowledge from a range of sectors. Victoria started her career working supplier-side, at New Covent Garden Soup Co. and has since managed marketing teams within the online retail sector, at Ocado, and national newspaper publishing, at the i newspaper.

Richard Shepard
Head of Sales

Richard brings a vast extent of knowledge to the business with over eight years of food sales experience. After graduating from Loughborough University with a BSc in Business, Economics and Finance, Richard launched his sales career working in branded FMCG. He made the leap across to Foodservice sales joining Brakes in 2013 before taking a year away from food to setup his family business. Richard joined Creed in March of 2018. Originally joining the team as a Consortia Account Manager, he now leads a team of Key and National Account Managers, in addition to driving growth within the Consortia channel.

Tom Workman
Head of Trading & Data

Tom started his career in wholesale at health and beauty distributor DCS where he looked after full end to end trading into large accounts such as Tesco, Co-op and Morrisons. He then went on to join A F Blakemore, heading up their Vending and Wholesale divisions before joining Creed in November 2017. Tom now heads up the Creed Trading team, looking after our supply partners alongside the Creed Data & Technical Team, who manage all of our product, nutritional and allergen information.

Chris Godfrey
Freetrade Sales Manager

As a former chef, and with over 28 years’ experience in foodservice, Chris holds a wealth of knowledge within the industry. Chris first joined Creed in 2012 as a Business Development Manager, progressing his role to National Account Manager. After some time away from the company, Chris re-joined in 2020 to continue his journey at Creed, and now leads the Field Sales team in Gloucestershire.

Mathew Mabbott-Quartley
Supply Chain Manager

With over 10 years’ experience working in many customer facing functions. Combining a love for food and passion for people Matt joined Creed Customer Service team in 2011. Moving into the Supply Chain team where he was able to revolutionise the supply chain department, developing communication, improving supplier interaction and customer focus. 

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