‘By partnering with key data and insight sources across the foodservice industry, we have access to a range of industry and sector insights and reports. My role within Creed is to analyse the latest data and identify the key elements that are relevant for our customers, sharing this is an easy to digest format with suggestions of key changes that our customers can action to ensure they stay relevant within the market.

Alongside the quarterly commodity and insight & market reports you see below, I work closely with our Development Chefs and Account Managers to provide tailored insight reports for our key customers, supporting their objectives.'

For 2025, our food and drink insights focus on a single, powerful macro trend: Adapt to Survive. This trend captures how consumer behavior is shifting to meet the challenges of a changing world.

Supporting this theme, we’ve identified six key trends driven by consumer-focused missions that reflect evolving values and priorities in food and beverage choices.

Our 2025 Creed Trends span across sectors and generations, highlighting shared themes and innovations that are transforming the food and drink landscape. Discover the key trends driving these shifts and how they’re shaping the future of food and drink.

To effectively prioritise core food and drink trends for 2025, it’s crucial to first identify your target segment and age demographic. Each generation has unique dining preferences, shaped by distinct values and spending habits that influence their choices in out-of-home dining experiences.

For example, Baby Boomers, with the highest spending power, often prioritise seasonal, fresh ingredients and are willing to pay for quality, premium, and sustainably sourced products. This generation values consistency and is more likely to prioritise quality over other trends.

In contrast, Gen Z is defined by its digital-first approach and has grown up in a world driven by rapid technological advancements and innovation. This group places high importance on digital interactions, preferring to use mobile devices for ordering and engagement, often as a way to streamline or avoid social interactions when dining out.

For food and beverage brands, tapping into these generational priorities is essential for creating offerings that resonate and connect authentically with each audience.