‘By partnering with key data and insight sources across the foodservice industry, we have access to a range of industry and sector insights and reports. My role within Creed is to analyse the latest data and identify the key elements that are relevant for our customers, sharing this is an easy to digest format with suggestions of key changes that our customers can action to ensure they stay relevant within the market.

Alongside the quarterly commodity and insight & market reports you see below, I work closely with our Development Chefs and Account Managers to provide tailored insight reports for our key customers, supporting their objectives.'

The 2024 Creed Trends in food and drink are visualised in the form of our Insights Wheel. At the core is ‘A Nation Challenged’, referencing the macro trends driving long terms shifts to the nation’s behaviour.

Underpinning this, are 16 trends being seen in the market, that fit within 4 consumer-led missions which are:

• Driving Value
• Creating Memories
• Sustain & Retain
• Tech Clever

Collectively, these trends work in tandem, whilst some trends might be more or less prevalent depending on your operation. Our Insights Wheel forms the basis of our innovation and drives us to help create solutions to support you.