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Creed Foodservice
At Creed Foodservice, we are an insights-led business committed to providing valuable, data-driven reports and trends that shape the future of the foodservice industry, whilst designed to support our customers in making informed decisions, driving growth and adapting to changes in the food and drink sector.
The UK hospitality sector is under pressure. Rising costs, changing consumer expectations and economic uncertainty are reshaping the way operators do business.
But with challenge comes opportunity. Our Creed Trends Report 2026 dives into the biggest shifts in foodservice, from evolving customer behaviours to the trends driving innovation across pubs, cafés, restaurants, and even healthcare and education catering. This year’s macro theme, Accept the Challenge, reflects the need for operators to adapt, empathise, and energise in order to continue to cater to their target consumers.
At Creed, we’re here to help you do just that — with practical insights to support smarter planning, stronger customer connections, and standout experiences in a competitive market.

Accept the Challenge

Our chef and innovation team are here to help customers bring the latest food and drink trends to life. With expert knowledge of our extensive product range and practical advice on balancing budgets in a challenging market, visiting our team on-site can provide valuable insight to drive the next big developments in your kitchen.

Fair, Honest, and Worth It: Consumers are redefining value - it’s no longer about low prices, but about quality, taste, and fairness.

Dining That Connects and Captivates: Hospitality is now about connection, atmosphere, and storytelling. Consumers seek immersive, social dining experiences.

Sustainability Meets Accountability: Consumers expect visible, measurable sustainability efforts, from local sourcing to ESG reporting.

AI & Automation Are Redefining Hospitality: Digital innovation is transforming service delivery and customer engagement.

Functional Food for Body & Mind: Health-conscious consumers want food that supports wellness without sacrificing flavour.

Fusion Meets Familiarity: Consumers crave bold, adventurous flavours, but comfort still counts.
Know Your Audience

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UK coverage with 3 convenient depots

Over 600 deliveries per day, 6 days per week

99.3% industry leading service levels

Working towards net zero emissions by 2040

Members of The Country Range Group
Real time delivery driver tracking