Leisure & Cafés

Delivering to Caterers within In-Store Cafés, Garden Centres & Leisure Destinations

The Foodservice Partner for Destination Leisure

From supplying cafés within sites of historical interest to garden centre restaurants and department store coffee shops, our proven consultative approach means that we work alongside our customers to truly understand their biggest challenges, overall objectives and end-users before shaping their food strategies.

Our vast experience working with independent, small group and multi-site national operators in this sector, makes us the foodservice supplier of choice for leisure businesses seeking:

A comprehensive, quality product range, including higher welfare meats.

An innovative approach to range selections and concepts.

Strong supplier partnerships to support long-term profitable business growth.

A Dedicated Team of Experts

With the cafe and coffee shop offering being driven largely by consumer behaviour our sector specialists play a vital role in supporting our customers' success and growth.

The wealth of knowledge and experience from our Head of Sales Lara, teamed with the vast amount of data our Insight Manager Anna has at her fingertips influences the food-led solutions that our Executive Development Chef Rob creates for our customers.

Creating a Standout Food Offering

Within destination leisure, we believe that the right foodservice offering has the ability to enrich visitors’ brand experience by telling part of the story, as well as lengthening dwell time and increasing spend on-site. That’s why we ensure our quality product range gives caterers full traceability and a considered point of difference.

We seek to remain relevant to your consumers, working closely with our suppliers to bring the right products and innovation to the fore. With the assistance of our Executive Development Chef to create or revamp culinary concepts for a multitude of skill levels and scales, we’re there every step of the way to help catering teams deliver consistently profitable solutions that customers will return for again and again.

Menu Engineering

Our sector specialist team have a deep understanding of consumer psychology effecting decision making, from the length of descriptions against each menu item, to the decimial points used in your pricing, every detail can determine consumers' behaviour. 

Whether you're looking for confirmation that your current menu targets the right demographic or if you require support with a complete menu revamp, we can analyse current consumer insight and align this with new product innovation to ensure your menu hits the mark, even mocking up new designs for you.

Did you know?

Over 60% of our destination leisure customers rate our product range and relationships more highly than competitors.

Lumina Intelligence Wholesale Study 2019

Let The Food Do The Talking

Selecting great products for winning menus, is just the start. We work together to ensure products and dishes have visual appeal on the shelf or display, as well as the ability to hold well, right through to making sure the garnish compliments the main dish when it’s served to customers.

We know that our customers value reliability, customer service and stock availability above all else, so we’ll always deliver impeccable service every time, whilst going the extra mile to ensure your food offering inspires and delights your customers.


Sector Expertise

Covid-19 has resulted in a range of additional challenges for the leisure sector, with consumer spending and behaviour changing throughout the pandemic. We have a team of experts here at Creed, including our Insight Manager who can provide advice and guidance based on our own experience alongside sector insights, so you can make informed decisions about the catering offering in your care home.

The out of home market has worked hard in recent years to capitalise on consumer’s desire to save money, keep up with the needs of a diversifying nation and an increased awareness of allergies and emphasis on wellness. Garden centres and leisure destinations may not typically be located near to shops, cafés and restaurants on a high street, but they should be taking notice of the activity in this environment.


Saffron Nutritional Software

Brickhampton Court

Case Study - YHA

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