Your Guide To A
SUCCESSFUL
SUMMER
Summer is the perfect season for hospitality operators to cash in on. The longer days and warmer weather work together to coax people out from their homes, meaning they’ll be looking for more places to stop and eat whilst they are out and about. Make sure you’re offering the essentials that consumers will expect to see on your menus.
We’ve put together the following guides to help you nail your offering. Whether your aim is to increase average spend, attract a new demographic or simply advance your current offering and operations, we’ve got your guide to a successful summer season.
"BURGERS, PIZZAS & BURRITOS HAVE BEEN IDENTIFIED AS THE TOP 3 MOST CUSTOMISABLE DISHES SPRING/SUMMER 2021"
Menu Food Trends 2021
A Crowd Favourite
THE PERFECT SLICE
Pizzas are a crowd favourite, work perfectly for outdoor eating and can easily be adapted as a takeaway option. If you think you need to add a huge range of pizzas to your menu to keep customers happy – you’re wrong! We aren’t here to completely redefine your menus, the below menu example demonstrates how you can nail all of the above considerations across 4 different pizzas. Head to the next page for all of the Creed products you’ll need to create these delicious pizzas across a range of budgets.
Shop 'The Perfect Slice'
Watch Our Video
PIZZA SOLUTIONS
Watch our video to see our Executive Development Chef demonstrate pizza options to suit all facilities.
A Firm Favourite
BRILLIANT BURGERS
Whether you offer indoor or outdoor dining or takeaway, burgers work across a range of settings. They are a firm favourite with British consumers and for good reason – with just four burgers we can show you how to ensure your menu has something for everyone. These burgers will work for a range of demographics and price points and can be adapted to your kitchen equipment.
Shop 'Brilliant Burgers'
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Chilled356290 Country Range Mature White Cheddar Cheese Slices - 6x1kg£72.57£12.10 per Pack
per Case
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'Picky Bits'
GLORIOUS GRAZING
With the summer season fast approaching, you might find that dayparts are blurring and there’s a steady stream of customers coming through the doors. We think ‘picky bits’ should be included in the dictionary as it’s a classic British term of not quite knowing what you want and having a few different things to pick at. Enter our third and final menu focus for the summer – all day grazing. Essentially a range of small plates and sides that allow your customers the freedom to pick and choose what they fancy.
The key is to include a range of hot and cold options and utilising seasonal fruit and vegetables to accompany.
Shop 'Glorious Grazing'
Premium Beverages
SUMMER DRINKS
Latest data shows that when consumers do opt to eat out, they are increasingly choosing premium drinks and spending more on those occasions, both non-alcoholic and alcoholic.
Key trends such as health and tropical flavours are really coming into their own in this category. With the continued consumer interest in healthier lifestyles & benefits of physical and mental health which support the growth of mindful drink choices. Low-to-no-sugar alternatives are growing at pace, with many using the fruit content to sweeten the drinks. Even drinks such as energy drinks have been given a makeover with more natural and better for you ingredients.
Shop Soft Drinks
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1086900 Firefly Kiwi, Lime & Mint Juice Drink (PET bottle) - 12x330ml£22.33 £26.80£1.86 per Bottle
per Case
