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Business Development Manager -
Bristol, Swindon, Cirencester & Wiltshire

Job Title: Business Development Manager

Salary: Dependant on Experience

Contract Type: Permanent, Full-time

Contracted hours: 40 hours per week (5 days out of 7)

Working Days: Monday to Friday

Shift Pattern: 8.30am to 5pm with a 30 minute break for lunch.

Location: Field-Based - Swindon, Cirencester, Bristol and Wiltshire Territory area

Benefits: View our Employee Benefits leaflet.

About Creed:
Creed is a family business, established in 1972, which is ambitious with it's growth within the industry. We deliver a great range of multi-temperature food products, including our butchery and fresh ranges to caterers across the country from our offices in Cheltenham, Ilkeston & High Wycombe. It's a great place to be and we are proud of our role in supporting our local community. We are dedicated to creating a great place to work, with great people and in 2020 were listed by Sunday Times as one of the top 100 companies to work for, having achieved a “two star” status with best companies. Our people are committed to our values, choose their attitude and focus on the needs of the customer. They work hard and are committed to providing a great service but want to have some fun and development along the way. Our employees often get involved in charity events, attend the company conversations, put forward their ideas for improvement and contribute in the team briefings. Our core business values are being: Commercial, Proud, Friendly and Nurturing.

Role Details:

This is a field-based Account Manager role, within which you will be expected to look after existing and win new business within your defined geographical area. You will achieve and exceed sales and cash margin targets, open profitable new accounts in-line with our sales strategy and maximise opportunities aligned with the sales strategy and set targets. You will need to identify category gaps, set objectives, and successfully secure new sales to existing customers to maximise average drop value and will be supported by your Telesales and Customer Service partner based in the Ilkeston office who will support you to achieve territory goals and drive sales.

Some responsibilities of the role include: 

  • Achieve sales and margin targets based on a commercial, budgeted plan.
  • Win & retain profitable new business, grow retained customer sales and margins to facilitate achievement of budgeted targets. in line with company standards.
  • Ensure an appropriate level of regular customer contact to achieve targets with planned objectives and defined outputs prior to each call.
  • Work with internal departments and suppliers to maximise sales, margins and deliver excellent Customer Service.
  • Drive agreed company campaigns and support the sales strategy to meet and exceed customer and company targets.
  • Work closely with your Telesales colleagues to ensure compliance, retention and delivery of company campaigns.
  • Maintain full understanding for your defined geographical area portfolio and each customer of sales, margin and customer performance v targets utilising available tools (such as Vecta).
  • Ensure all relevant administrative and reporting requirements are fulfilled in a timely manner for all day-to-day work and ad-hoc requirements when requested.
  • Maintain a sufficient number of new prospect and pipeline opportunities to ensure sales targets are achieved and exceeded.

The Ideal Candidate:

You will have experience and a proven track record of account management and prospecting new accounts within the foodservice sector – winning and growing new business, retention, gross margin and sales growth.

It is essential that you have the following: 

  • Product knowledge and awareness.
  • Organised, planned, PC literate able to work to targets, deadlines and under pressure.
  • A real "people person" with excellent communication and stakeholder management and customer service skills.
  • A customer-oriented approach to account management which aims to exceed expectations.
  • Excellent relationship building and negotiation skills.
  • Sound commercial awareness and business acumen.

To apply for this position, please send your CV and a covering letter to detailing why you are perfect for this role and what value you can add to the business.

At this stage, we will not be accepting agency applications.


We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age, as outlined in our equal opportunities policy.