Our Insights Executive, Anna, has a vast quantity of data at her fingertips. With access to the latest industry reports, market trends and consumer data, Anna is an expert at deciphering and collating what's relevant and important for our customers.
'This Christmas consumers will be making up for list time. We anticipate celebrations will be enjoyed out-of-home, with a quality of food that can't be replicated by consumers themselves but also within the home, where do-it-yourself food boxes could come into their own.
Vegan and vegetarian options have seen some fantastic innovation this year and will play a large role in meeting consumer expectations.
Read on for detail on flavour profiles, consumer behaviours and expectations plus the macro trends you can't afford to forget. The opportunities available to our customers are huge and we want to make sure you make the most of this festive season and all it brings.'