The Challenge

Friska required a quality food wholesaler who could service existing sites as well as new ventures further north, meeting their needs on a national level, and turned to Creed Foodservice to assist them with consolidated supply for the good of the environment.

The Solution

Creed worked closely with Friska to ensure that the expansion plans got underway seamlessly. With depots in Gloucestershire and Ilkeston, Creed was ideally placed to serve both the existing Bristol businesses and new sites further north, and synergies between Creed’s and Friska’s sustainability vision ensured success. Creed now supply Friska with grocery, frozen and chilled products, enabling the company to consolidate sourcing and the number of deliveries made to each restaurant. Creed’s carefully selected range of over 6000 product lines, including fresh ingredients and products offering a clear point of difference, also meant Friska was still able access preferred products and brands.

The Feedback

Healthy fast food that’s reasonably priced and delivered by staff that are passionate about what they do is at the heart of the Friska business. Managing the kitchen admin has been far easier since consolidating our ordering and as we expand, this will be even more important. Quality and responsible sourcing are really important to this business and Creed’s own values regarding commitment to quality, sustainable and ethical sourcing and green issues are synonymous with our own.

Griff Holland, Co-founder