Care Sector Advice & Insights
We understand that catering for the elderly can be a unique and challenging task. Meals need to be tailored to suit individual dietary and nutritional requirements for each resident, whilst being delivered within a friendly environment.
The ‘Grey Pound’ (consumers aged 55 and over) is worth around £125bn, and by 2028, it is projected to account for 43% of the UK population (up from 38% in 2018). The ‘Grey Pound’ consists of ‘Baby Boomers’ (aged 55-73) and beyond. This segment holds over three-quarters of the nation’s financial wealth and is just as likely as Millennials to snack on healthy foods, seek organic or natural foods and fresh ingredients.
An ageing population has resulted in care home occupancy levels being at record levels of 89.4%, following six years of growth.
We provide advice and guidance based on our experience and sector insights, so you can make informed decisions about the catering offering in your care home.