5 trends that will shape 2019 and beyond
1. Cater to changing diets
As the world diversifies so does our diets, lifestyle food trends such as gluten-free, low carb, vegan, and vegetarian have dominated the market. Understanding the prevalent demands and requirements of these customers and reflecting this on your menu is crucial.
Consumers like to know all the ‘ins and outs’ of the food that they are eating – where it comes from, how you’ve made it and even at what time! If it’s handmade tell them, it’s all about authenticity.
3. A plastic free planet
Businesses need to be seen to actively manage plastics out of their operations in order to support the consumer’s desire to take responsibility for their own impact on the environment. Top Tip – offer paperless billing systems to reduce the amount of paper receipts, or introduce a policy where staff ask if a consumer wants a printed receipt to reduce waste.
4. The Wellness Kitchen
The combined forces of food, exercise and cosmetics are coming together to form a complete wellness package. The obsession with continuing to look and feel younger is prevalent as consumers are more attuned to understanding that “we are what we eat”.
In a busy market place, serving up a new experience grants you a point of difference. Personalisation and customisation will help to keep customers coming back.
View our Crunch magazine HERE