Healthier eating is the most important current trend affecting food menus. As voted by 43% of respondents from the MCA Menu and Food Trends Report 2017. Allergy-free (26%), gluten free (30%) and flexitarianism (22%) were also in the top five. Apart from healthier eating related trends, street food (26%) plays an important role in shaping food menus.
What are the trends?
NEARLY HALF OF MCA RESPONDENTS AGREED THAT STREET FOOD INFLUENCES THEIR FOOD CHOICES OUT OF HOME. IT WAS ONLY 1/3 IN 2014
Emerging Menu Trends
Since Jamie Oliver’s ‘sugar tax’ campaign, sugar reduction has been big news and this has started to impact out of home eating with the emergence of ingredients such as apple, date and coconut (coconut menu appearances have grown by 24% since last year) being used for their natural sweetening properties. Low GI Agave Nectar is being used as a substitute for honey.
Moving out from specialist health food shops and gyms, dishes packed with high energy ingredients to support an active lifestyle have started to appear on mainstream menus.
The term “Superfoods” has been in common use for some time. Appearances on menus are growing with it now being used by 17% of brands surveyed, with overall use growing by 74% since last summer.
Source – MCA Menu and Food Trends Report 2017