Breakfast Clubs offer children a friendly and relaxed environment where they can enjoy their first meal of the day. They usually operate from schools or community settings, and cost on average £4,000 per year to run.


They also play a key role in safeguarding children’s health and well being by providing a direct and cost-effective way to prevent child hunger, improving behaviour and boosting academic performance in the process.



Hunger has been proven to affect children’s learning ability. The vast majority (81%) of teachers say hungry children are unable to concentrate, while 75% say hungry children are more lethargic and 47% say hungry children are unable to learn [Kellogg’s Report, A Lost Education, 2013]. Breakfast is when children and young people should eat around 20% of their daily energy intake, so ideally they should never skip it.



Schools are often faced with challenges when setting up or sustaining a Breakfast Club. 45% of schools said that funding was the single biggest need for the future of their Breakfast Club followed by staff (14%) and food provision (14%). Other challenges mentioned included appropriate accommodation and maintaining pupil numbers. In response, Kellogg’s has set up the Kellogg’s Breakfast Club Network – a virtual community of over 2,500 breakfast clubs across the UK. By becoming a member of the network, schools are able to access a package of support to help them run effective and sustainable breakfast clubs.



– Inability to focus

– Lack of energy

– Tummy aches

–  Mood swings

–  Headaches

–  Irritability Disruption

–  Anxiety

49% of teachers say that breakfast club has improved concentration. *Kellogg’s Report


Try our Coconut Crunch Recipe 


30g Bran Flakes 290710
125ml Low fat milk 355230
1 Banana 601791
5g Coconut Shavings 143421
1 tbsp Pumpkin Seeds 187850


1. Add bran flakes to a bowl
2. Pour over milk
3. Top with a sliced banana
4. Scatter with pumpkin seeds and coconut, then serve

For more information visit the Kellogg’s Breakfast Network online.