Key People

Our Board of Directors, Senior Management Team & Key People

Faith Williams

National Account Executive

Faith was awarded the prestigious Newcomer of the Year Award for 2017.

Even though Faith had been with the company less than 12 months by the time of the company’s awards she had repeatedly been recognised by her colleagues for the work she had undertaken. One colleague took the time to tell us Faith is ‘Proactive and willing to do more to help’. Faith was also recognised for being vital to the account management of one of our largest customers on a daily basis.

Phil Vickery MBE

Non-Executive Director

In June 2017, Phil Vickery MBE, the former England rugby international, 2003 World Champion, British Lion and Celebrity MasterChef winner became a Non-Executive Director at Creed Foodservice. Phil is passionate about many things, his family and rugby are unquestionably top of the list, but food, farming, eating well and inspiring healthy lifestyle choices, especially amongst the young, are also very close to Phil’s heart.

Stan Earnshaw

Warehouse Manager

Stan was awarded the prestigious  Manager of the Year Award for 2017.

Following his team’s Best Company score in 2016, Stan set out a plan to engage his team in a much more structured manner resulting in a massive improvement year on year (going from a one star department to a three star). Without being asked, he volunteered his and his teams support to other depots and departments within our business, especially in High Wycombe and to the Finance team. Stan has driven improvements within his own department that have had a positive impact on both service and efficiencies. He never fails to lead from the front when it comes to living the company values and again leads from the front with regards to the company’s commitment to social responsibility and the support of local charities. This year Stan has developed his management style to spend time thinking about and reflecting on where value can be added to the business. In summary…..someone who truly BELIEVES IN MORE

Kirstin Hawkins

Finance Director

Kirstin joined the business in August 2016. Kirstin has over 20 years’ experience in financial management, 12 of which have been at Board level and has significant experience in food and distribution organisations; which have been both private equity and family owned.   She brings a number of key skills to the company; having initially trained at KPMG, she spent ten years working for Samworth Brothers, a large food manufacturing group that owns brands such as Ginsters, and most recently at the Volvox Group, a business based in Leeds which designs and supplies lighting, electrical and consumable products in the UK and internationally to the transport industry and automotive aftermarket.

Kirstin leads our Finance departments of both Creed Foodservice and Brickhampton Court Golf Complex.

Miles Roberts

Director of Sales

Miles joined Creed in November 2017 and comes with over 12 years’ food sales experience across a number of businesses. Miles started his career in retail operations with Sainsbury’s supermarkets as a Store Manager, then moved to the Supplier side within Branded FMCG for PepsiCo as an account controller and latterly spent the last 4 years in the foodservice industry with Brakes. Miles has joined us as Director of Sales, leading our Freetrade Sales and Telesales teams.

chris creed

Chris Creed

Chief Executive

Chris has been the driving force and vision behind Creed’s growth in recent years from a regional foodservice supplier, to a significant national player. As Managing Director, he grew the business from £8M to £56M, and moved to the role of CEO in January 2014.

Dave Joy

Driver – Ilkeston Transport

Dave was awarded the prestigious Believe in More Award for 2017.

Dave is one of our colleagues who works during the night looking after our fleet in our Ilkeston depot and making sure all vehicles are ready to be dispatched daily. During the year Dave was recognised more than any other employee within the year which demonstrates how many people have taken the time to tell us about all the great work Dave does and may have otherwise gone unnoticed. One colleague said Dave ‘always has a smile and is willing to go that extra mile to help out where needed.’

Jordan Kent

Trading Assistant

Jordan was awarded the prestigious  Employee of the Year Award for 2017.

Jordan was recognised for his commitment to supporting not only his immediate colleagues but also the wider business consistently throughout the year. Jordan was recognised by one of his colleagues who took the time to share that Jordan is ‘very helpful on a daily basis with any questions or queries we may have, which makes a big difference.’

paul creed

Paul Creed

IT Director

After leaving school, Paul studied Engineering for three years. Paul later completed an HND in Business Studies before joining the family business in 1985. In Paul’s role as IT Director, he has been responsible for key technical developments including the introduction of Accord, our supply chain software and the implementation of our voice picking software.

Martin Holmes

Director of People

Martin joined Creed in 2013 with over 30 years’ experience in the food industry, including roles in catering management before moving into wholesale and distribution. Martin has worked at Pullman Foods, Booker and Bidvest/3663 in a number of senior sales, business improvement and people development roles including Director of Quality and Director of Client Relations at 3663. At Creed, Martin has overall responsibility for HR and Organisational Development.

phil creed sustainability director

Philip Creed

Sustainability Director

Phil completed an HND in Construction and joined the family business soon after. His construction knowledge was put to good use as he joined the team who built the 21,000 sqft warehouse and head office in Staverton. Phil was Operations Director up until 2004, when he took over the company’s facilities management. In 2011 Phil became Sustainability Director, leading Creed’s increased focus in this area and winning the business a number of awards.

Philip De Ternant

Philip de Ternant

Managing Director

Philip joined the Creed Group in 2007 as Operations Director. Previously Philip spent 23 years in various senior sales and operational roles with UB, Fitch Lovell, Booker and Bidvest/3663. In his previous role as MoD International Supply Director for 3663, Philip was responsible for feeding Her Majesty’s troops worldwide. Philip leads Creed’s operations and was appointed Managing Director in January 2014 to lead the company as it embarks on the latest phase of its growth plan.

karl goodwin

Karl Goodwin

Commercial Director

Karl joined us in 2007 and has over 35 years’ experience within the food industry, 30 of those have been in Foodservice. His first experience of the industry was spent in the Royal Navy, and prior to joining Creed he spent 21 years at Kraft Foods in a number of senior roles.  Karl’s experience in the industry has been key in developing the Creed proposition.

Gary Hannis

Head of Butchery

Gary joined Creed in 2006 and has over 40 years’ butchery experience gained from an apprenticeship at Gloucester’s Eastgate Market followed by 28 years in butchery roles with Safeway supermarkets. Gary oversees all aspects of personnel and operations within the butchery department and manages all; accreditations, quality standards, legislation, ordering, pricing, training and support for the Sales Team and
Senior Management Team.

steve rich

Steve Rich

Operations Director

Steve joined Creed as Operations Director in 2015 and is responsible for inventory, supply-chain, transport and warehouse management. With more than 30 years’ experience in wholesale and distribution, Steve brings with him a wealth of knowledge. Having started his career as a Sales Manager for Booker Food Services, Steve went on to undertake a variety of senior managerial and operational roles within Bidvest 3663, including Operations Director for the midlands.

Lara Bicknell

Sales Controller - Corporate / Groups

After previously working for the company from January 2013 – June 2014, Lara re- joined the business in June 2016. Whilst away, Lara continued to develop her contacts within the foodservice market and skills and knowledge as Sales Director with Donatantonio Ltd; a leading importer and distributor of Mediterranean fine foods in the U.K. Before her time at Creed Foodservice Lara worked in various roles across the food industry including; Business Development Controller with The Authentic Food Company and Food Consultant with Thinking Food Ltd and studied at the Birmingham College of Food.

Dean Langmead

Trading Controller

Dean joined the business in 2003 when Creed acquired E Philips & Son in Barry, South Wales. His role started as Customer Services Team Leader for group accounts and progressed to Telesales Manager, before he joined the Commercial team four years ago as Purchasing Manager, progressing to Senior Trader and now holds the position of Trading Controller.

Rhian Hawkings

Marketing Controller

Rhian joined Creed in September 2017 and comes with over 10 years consumer and trade marketing experience working in various industries including food manufacturing for Dawn Foods; a global sweet bakery producer, and restaurant/pub operating for Mitchells & Butlers. She has worked in roles with wide marketing remits across brand, advertising, events, PR, research, communications, product management, digital & social media.

Tony Youd

Inventory & Supply Chain Controller

Tony joined Creed in 2013 and his prior experiences over the last  20 years have been gained by working in supply chains across multiple sectors such as the medical and plumbing industries, in addition to the food sector. He has previously worked for Dairy Crest and Arla Foods on the retail side of supply chain, delivering projects with major high street chains such as Waitrose, Sainsbury’s and Asda before moving into foodservice wholesale.

Richard Frost

Operations Controller

Richard joined our business in 2015 with 32 years’ experience in the food industry. His career started at Blakemore as a management trainee, before working his way up to Operations Director over a 21 year period. Richard also held senior positions at Bestway and latterly Bidvest Foodservice where he managed three sites and played a pivotal role in a merger and acquisition project.

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