Key People

Our Board of Directors, Senior Management Team & Key People

Essy Safabakhsh

Driver – Ilkeston Transport

Essy was awarded the prestigious Creed Exceed Believe in More Award for 2016.

Essy has been with us since 2008, and has won a ‘Believe in More Award’ as he is a prime example of what makes our drivers great! Customers will regularly comment on his professional nature, integrity and positive attitude when speaking to us. As a company we could not be happier to have such a brilliant representative to our customers.

Ben Logan

New Business Development Manager

Ben was awarded the prestigious Creed Exceed Believe in More Award for 2016.

Since starting with us in 2011 Ben has continued driving new business growth. Ben won a ‘Believe in More Award’ as he is pro-active in his approach to his role setting an example for communication to all. He is professional and tenacious, consistently adding value to the business for both internal and external stakeholders. Ben has delivered some great new opportunities and continues to work well with colleagues to identify future partnerships.

Katie Davies

HR Administrator

Katie was awarded the prestigious Creed Exceed Best Newcomer Award for 2016.

Katie hasn’t been with us for long, but since joining in March 2016, she has received feedback from many managers across the company regarding her friendly and positive approach, her availability to support, and the determination that she demonstrates in achieving her objectives. Katie has become a key part of our team and we look forward to her continued success with us.

Mike Raybould

Transport Manager

Mike was awarded the prestigious Creed Exceed Manager of the Year Award for 2016.

In his 17 years working with us, Mike has become known for his positive ‘can do’ attitude even when faced with the challenges of running a busy Transport department.  Mike was awarded with manager of the year as he achieves excellent results across his key measures and has volunteered to undertake multiple projects throughout the year. His competitive nature has kept him striving for excellence, pushing and supporting his team to deliver great customer service, whilst still encouraging them to have fun, with his team winning the Christmas office decorating competition!

Ian Beal

Warehouse Operative

Ian was awarded the prestigious Creed Exceed Employee of the Year Award for 2016.

Ian has been with us for over seven years and has always been an ambassador of our values. Ian won the employee of the year award as he is willing to help out where he can in any department, regardless of the time or area and works with great pace and accuracy. Furthermore, Ian has taken on extra responsibilities and does a fantastic job within his role as Fire Marshall.

Kirstin Hawkins

Finance Director

Kirstin joined the business in August 2016. Kirstin has over 20 years’ experience in financial management, 12 of which have been at Board level and has significant experience in food and distribution organisations; which have been both private equity and family owned.   She brings a number of key skills to the company; having initially trained at KPMG, she spent ten years working for Samworth Brothers, a large food manufacturing group that owns brands such as Ginsters, and most recently at the Volvox Group, a business based in Leeds which designs and supplies lighting, electrical and consumable products in the UK and internationally to the transport industry and automotive aftermarket.

Kirstin leads our Finance departments of both Creed Foodservice and Brickhampton Court Golf Complex.

Lara Bicknell

Sales Controller - Corporate / Groups

After previously working for the company from January 2013 – June 2014, Lara re- joined the business in June 2016. Whilst away, Lara continued to develop her contacts within the foodservice market and skills and knowledge as Sales Director with Donatantonio Ltd; a leading importer and distributor of Mediterranean fine foods in the U.K. Before her time at Creed Foodservice Lara worked in various roles across the food industry including; Business Development Controller with The Authentic Food Company and Food Consultant with Thinking Food Ltd and studied at the Birmingham College of Food.

Dean Langmead

Trading Controller

Dean joined the business in 2003 when Creed acquired E Philips & Son in Barry, South Wales. His role started as Customer Services Team Leader for group accounts and progressed to Telesales Manager, before he joined the Commercial team four years ago as Purchasing Manager, progressing to Senior Trader and now holds the position of Trading Controller.

paul creed

Paul Creed

IT Director

After leaving school, Paul studied Engineering for three years. Paul later completed an HND in Business Studies before joining the family business in 1985. In Paul’s role as IT Director, he has been responsible for key technical developments including the introduction of Accord, our supply chain software and the implementation of our voice picking software.

chris creed

Chris Creed

Chief Executive

Chris has been the driving force and vision behind Creed’s growth in recent years from a regional foodservice supplier, to a significant national player. As Managing Director, he grew the business from £8M to £56M, and moved to the role of CEO in January 2014.

karl goodwin

Karl Goodwin

Commercial Director

Karl joined us in 2007 and has over 35 years’ experience within the food industry, 30 of those have been in Foodservice. His first experience of the industry was spent in the Royal Navy, and prior to joining Creed he spent 21 years at Kraft Foods in a number of senior roles.  Karl’s experience in the industry has been key in developing the Creed proposition.

Martin Holmes

Head of Organisational Development & Business Improvement

Martin joined Creed in 2013 with over 30 years’ experience in the food industry, including roles in catering management before moving into wholesale and distribution. Martin has worked at Pullman Foods, Booker and Bidvest/3663 in a number of senior sales, business improvement and people development roles including Director of Quality and Director of Client Relations at 3663. At Creed, Martin has overall responsibility for HR and Organisational Development.

steve rich

Steve Rich

Operations Director

Steve joined Creed as Operations Director in 2015 and is responsible for inventory, supply-chain, transport and warehouse management. With more than 30 years’ experience in wholesale and distribution, Steve brings with him a wealth of knowledge. Having started his career as a Sales Manager for Booker Food Services, Steve went on to undertake a variety of senior managerial and operational roles within Bidvest 3663, including Operations Director for the midlands.

Richard Frost

Operations Controller

Richard joined our business in 2015 with 32 years’ experience in the food industry. His career started at Blakemore as a management trainee, before working his way up to Operations Director over a 21 year period. Richard also held senior positions at Bestway and latterly Bidvest Foodservice where he managed three sites and played a pivotal role in a merger and acquisition project.

Philip De Ternant

Philip de Ternant

Managing Director

Philip joined the Creed Group in 2007 as Operations Director. Previously Philip spent 23 years in various senior sales and operational roles with UB, Fitch Lovell, Booker and Bidvest/3663. In his previous role as MoD International Supply Director for 3663, Philip was responsible for feeding Her Majesty’s troops worldwide. Philip leads Creed’s operations and was appointed Managing Director in January 2014 to lead the company as it embarks on the latest phase of its growth plan.

Tony Youd

Inventory & Supply Chain Controller

Tony joined Creed in 2013 and his prior experiences over the last  20 years have been gained by working in supply chains across multiple sectors such as the medical and plumbing industries, in addition to the food sector. He has previously worked for Dairy Crest and Arla Foods on the retail side of supply chain, delivering projects with major high street chains such as Waitrose, Sainsbury’s and Asda before moving into foodservice wholesale.

phil creed sustainability director

Philip Creed

Sustainability Director

Phil completed an HND in Construction and joined the family business soon after. His construction knowledge was put to good use as he joined the team who built the 21,000 sqft warehouse and head office in Staverton. Phil was Operations Director up until 2004, when he took over the company’s facilities management. In 2011 Phil became Sustainability Director, leading Creed’s increased focus in this area and winning the business a number of awards.

Steve Darch

IT Project Manager

Steve joined the business in July 2016. With over 16 years’ experience as an IT Solutions Delivery Manager/Solution Architect working with complex systems and software engineering, Steve has a skills and knowledge base that spans across many industries, including; Aerospace, Finance, Government and Medical utilising multiple technologies, processes, methods and tools. In addition he is also experienced in technical project management and has also supported project managers with bid preparation, technical planning and programme costing and subcontract management of both UK and overseas suppliers. Steve’s role will be managing projects to maximise our current capability and develop future systems and supporting the changing IT requirements of our growing company.

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